SMS marketing campaigns are one
of the most direct and successful marketing types that exist if done well.
Among the advantages offered by SMS marketing is the strong
impact it has on your customers ,
who receive the message on their mobile device, without intermediaries. You can get the message to arrive more directly
and effectively than with other forms of communication.
But how can you create a perfect marketing campaign? You need to know that perfection does not exist,
but you do have the option to create a great SMS marketing campaign with 5
simple tricks with which you can further enhance your mass
sms campaigns :
1.- Know your client
All marketing campaigns need you to know your client well. However,
in an SMS marketing campaign this is an essential step . Make
sure you know everything you can to your potential clients, know their tastes,
desires, origin, sex, age, etc. The more you know about
your customers, the more options you will have to succeed with your campaign .
With all the data in hand it's time to segment your
audience . It is possible that within a single campaign you
should create different messages for different types of customers, but the
effort will be worth it to really succeed with your SMS marketing campaigns.
2.- Less is more, look for brevity
If something is missing from consumers, it is time. Watch the length of the text you send. Keep
in mind the format of a Twitter message, look for brevity and conciseness : it is one of the keys to an adequate SMS marketing
campaign.
On the other hand, forget about giving many details. Your
customers do not like to waste their time reading . Make
sure to always send good, nice, direct and, above all,
short messages . The good thing if brief twice good.
3.- Do they know you?
Your regular customers know who you are, but do the others know
you? It is a problem that you
will face when designing an SMS marketing campaign: make yourself known to your
audience.
In that brief message that you are going to send, you have to provide enough information so that potential clients
know you . Make sure that the name of your company, the
activity and the contact routes (phone number or email, mainly) are present in
the message.
4.- Get attention and call to action with your marketing sms
Your marketing campaign has to attract attention. Otherwise
your customers will not remember what you have told them .
In addition to capturing attention, the message you send within
your SMS marketing campaign, you must call the recipients to action. If
you want to succeed, your client should feel the need to make use of your
services after receiving the message .
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